The generosity of sponsors is what makes tournaments possible and the tiny golf sponsor signs may be on their way out to be replaced with a new generation of sponsor material. Fortunately for tournament organizers and golf fans, golf sponsors are not only believers in the cause, and are willing to sponsor tournaments when they receive very little in return. Well that is the nature of charity but in return for their generosity, most tournament organizers reward sponsors with black and white signs that are close to invisible.
The most commonly used signs for golf sponsors, are small black and white printed cards lacking any trace of individuality. These small signs were only notable because of the fact they are so forgettable. While these inconspicuous signs are certainly discrete, they have always seemed a poor way to thank a business for their financial support.
Sponsors almost always strongly believe in and support the causes they sponsor. The signs are sold to sponsors in order to help take the burden of hosting from an organization which could ill afford it and spread it around. The idea works and sponsors are usually plentiful for these events but most sponsors would donate more in order to receive a more personalized sign.
With new technology, more printing and sign companies and a greater access to all of it online the choices for sponsor hole signs are almost unlimited. A card could actually be printed on paper inserted into a plastic sleeve and be a duplicate of the current logo and colors of that sponsor for the hole. The signs can be put away for next year and the extra cost defrayed by raising the sponsor hole sign prices a little more.
Businesses who strongly support local tournaments have been known to order expensive custom golf signs when acceptable to the organizers. It certainly provides better value to the business but a better answer could be for the organizers to begin to offer these signs instead. Or to allow placement of a custom sign for an increased donation. The custom cards need be no larger than the standard signs but certainly can stand out more.
A golf tournament is normally an event, which holds to the highest standards in what is considered tasteful. While a stock car racetrack might be lined with brightly colored billboards that screamed out the sponsor name, a golf tournament usually has discrete and easily overlooked sponsor names. Discretion is excellent and good taste important, and both can be served with a custom sponsor sign.
Good taste in this case need not war with tradition. The most attractive feature is that these signs will not usually impose extra costs on the organization holding the tournament. Instead, a customized sponsor sign can be a great way to say thank you to faithful supporters and have them pay for the privilege.